Why Use Billboards?
Billboards surfaced as one of the hottest advertising trends of 2018 due to their ability to thrive by adapting to the times. On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and Google ads loom over Highway 101 on enormous 14’x48’ sheets of vinyl. Eaze posters cover MUNI busses. Bitcoin placards line old Victorians. In every side-street, alleyway, and hole-in-the-wall, the likes of Netflix, Everlane, Airbnb, Asana, and Twilio are leveraging the hottest advertising medium in town: Billboards. Today, in the midst of an online marketing boom, they’re one of the fastest-growing ad commodities on the market.
A recent Nielsen study found that combining billboards and digital ads can lead to:
- A 4x increase in online activation.
Other studies have shown billboards can lead to:
- lifts of (54%) in search traffic
- (38%) in Facebook interaction
- (25%) in Instagram engagement
- (47%) in sales activation.
That’s better than radio and print — and just below what you get from a TV ad, for the fraction of the price.
On average each of us spends upwards of 20 hours per week and travel more than 200 miles per week.